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Wednesday 11 April 2012

PEST

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1.1 Political Analysis


• September 11th terror attacks have had an effect on air travel worldwide and will take time to recover (Price Down due to lack of travel, Place Safer areas, Promotion , People Special Interest)


• War in the Middle East has had a major effect on tourism although now given that the war is over this is also a reducing force


• Deregulation as the market increases in size, therefore economies of scale may arise.


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• Addition of 10 member states to the European Union will increase the market stability in the region allowing passengers to travel more freely across a wider area


• Moves towards a federal government for the EU will likely mean an attempt to create heightened competition on a Europe wide Basis


• The Bali bombing had an effect on the Asia region with tourists avoiding the area where possible.


• Travel related legislation


• Increase in violence just over the border into Namibia from Angola and political instability in Zimbabwe has caused Contiki Tours to stop operating in the region


• VISA requirements are slightly easier for certain countries


• Airlines have a major influence especially in US with Air Inclusive products


• Due to economic weakness the company imposes a 4 day week on the US and Australian operations


• Mandatory employee benefits 50% off tours depending on the economic climate


1.1 Political Analysis


• September 11th terror attacks have had an effect on air travel worldwide and will take time to recover (Price Down due to lack of travel, Place Safer areas, Promotion , People Special Interest)


• War in the Middle East has had a major effect on tourism although now given that the war is over this is also a reducing force


• Deregulation as the market increases in size, therefore economies of scale may arise.


• Addition of 10 member states to the European Union will increase the market stability in the region allowing passengers to travel more freely across a wider area


• Moves towards a federal government for the EU will likely mean an attempt to create heightened competition on a Europe wide Basis


• The Bali bombing had an effect on the Asia region with tourists avoiding the area where possible.


• Travel related legislation


• Increase in violence just over the border into Namibia from Angola and political instability in Zimbabwe has caused Contiki Tours to stop operating in the region


• VISA requirements are slightly easier for certain countries


• Airlines have a major influence especially in US with Air Inclusive products


• Due to economic weakness the company imposes a 4 day week on the US and Australian operations


• Mandatory employee benefits 50% off tours depending on the economic climate





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